Podcast #4 Typography

Define typography?
The art of expressing ideas through the selection of appropriate typefaces

Where did the word "typography" originate from?
for greek origin 
What does typography involve?
Creating and modifying type using a variety of techniques

What is a typeface?
distinctive designs of visual symbols that are used to compose a printed image or design

What is another term for typeface?
Fonts

What is a character?
Individual symbols that make up a font
What is type style?
modifications in a type space that create a design variety while maintaining the visual style of the typeface

What does type style "create" within a design?
Emphasis

What is the waist line and what does it indicate?
an imaginary line drawn at the middle of the characters

What is a base line and what does it indicate?
an imaginary line drawn at the bottom of the characters

What is an ascender?
the part of a character that extends above the waist line 
What is a descender?
the part of a character that extends below the base line 
Describe a serif?
a smaller line used to finish of the main stroke of a letter
How can the size of the typeface be identified?
measuring vertically from the ascender to the descender
What is a point?
it is the unit that a character is measured in
How many points are in an inch?
there are 72 points in an inch
What is a pica and how many are in an inch?
1 pica = 0.166666667 inches
How many points are in a pica?
1 pica = 12 points 
What is body type and where can it be found?
types sizes that can range from 4pt to 12pt, they are found in places that there is a lot of type to read
What is the key to selecting appropriate typefaces to be used as body type?
how much there is to read or how much space you want the text to take up
What is display type and how is it used?
types above 12pt, they are used to draw attention
What is reverse type and when would it be used?
white type on solid black or dark background it is used as a display
What is a typeface classification?
the basic system for classifying typefaces 
When was Blackletter invented and how was it used?
the earliest form of typeface with the printing press in the 1400s
Describer the characteristics of a Blackletter typeface?
thick strokes that then become thin very ornamental
When was Old Style invneted and what was is based on?
created to replace the blackletter it was based on Roman inscripts 
Describe the characteristics of an Old Style typeface?
wedge shaped angle serifs low contrast to thick and thin
When were formal scripts developed?
17th and 18th century
When were casual scripts developed? 
20th century
Describe the characteristics of a Script typeface?
based on forms with flexible or pens
When was Modern typefaces developed and why?
late 18th and 19th century, as a radical break from traditional typography
Describe the characteristics of a Modern typeface?
sharp contrast between thick and thin strokes and flat serifs
How early can Sans Serif typefaces be found? What happened?
5th century, they were made obsolete in the 20th century
When did they become popular?
in the  1920s
What does "sans serif" mean?
without serif
Describe the characteristics of a Sans Serif typeface?
strokes uniform in weight; have a monotone appearance
When was Slab Serif developed and why?
19th century for advertisement purposes
Describe the characteristics of a Slab Serif typeface?
Uniform line weight and square serifs
Describe Decorative typefaces?
made with a specific purpose or theme in mind
Why were they developed?
for advertisement purposes
What are they best used for?
display type