Define principles of design?
concepts used to arrange the elements of design
What do the principles of design affect?
the content or message of the work
What is the principle of repetition?
repeating some aspect of an element in
a design
Describe ways that the principle of repetition helps the composition/audience?
makes the composition seem active, helps keep the attention on the piece
What are ways that you can incorporate repetition into your designs?
by repeating a color, line, font, spacing
What should you avoid when working with repetition?
overwhelming the audience
What is the principle of proportion/scale?
the relative size or scale of various elements of design
What is the most universal standard of measure when judging size?
the human body
How can the principle of proportion/scale be used as an attention getter?
by using unusual porportions
What is the principle of balance?
the distribution of elements on a page
Which kinds of elements/shapes visually weigh heavier/greater?
Larger objects visually weigh more
What is another name for symmetrical balance?
Formal balance
Define symmetrical balance?
when the weight of a composition is evenly distributed around a center axis
What is another name for asymmetrical balance?
informal
Define asymmetrical balance?
the weight of a composition isn't evenly balanced around a axis
What is the principle of emphasis?
the stressing of a particular area of focus
What happens to a design that has no focus?
there is not any focus in the piece
What is a focal point and how is it created?
by making one element dominate
How many components of a composition can be a focal point?
only one focal point can be created
What ways can emphasis be created in a design?
contrasting the primary element by its subordinates
What is the principle of unity?
the wholeness of a composition
What three ways can unity be obtained?
1.keeping objects close together
2.make objects similar
3.direct vision by a line
What is the principle of variety?
differences and diversity
What ways can a designer add variety to a design?
texture, color, shapes
Why is it important to find the right balance between unity and variety?
unity could be boring and variety can be chaotic
What is figure?
the part of a picture that we pay attention to
What is another name for figure?
positive space
What is ground?
the surrounding figure around the element
What is another name for ground?
negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
the abstract elements around the object
Why must a designer consider the composition as a whole?
because without a balance of ground and figure the area will only half designed
What is the principle of rhythm?the movement of space or time
How is rhythm achieved?
orderly repetition
What three ways can rhythm occur in a design?
1.intervals between elements
2.a more organic or flowing movement
3.a step by step sequence of events
How does rhythm help a composition/design?
helps the viewers eyes move through a piece
What is the principle of contrast?
occurs when two related elements are different
How can contrast help a design?
helps attract attention and guide the viewer
What is wrong with having too much or too little contrast in a design?
to little the pieces is boring; to much the piece is confusing
What is the key to working with contrast?
keeping a balance
What are some common ways of creating contrast?
creating differences with size, texture, color, and line
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