Visual Organization

Eye Movement 

• one must direct the audience through a design
• the eye moves left to right and top to bottom 
• the eye moves to complex areas first 
• light area attract the eyes, especially when next to dark areas 
• diagonal lines guide the eyes through a piece 
• place the focal point just off the center

Z-Pattern

• the eye naturally sweeps of the page in a z 
• leading the view through the piece by knowing where the eye will go

Fonts:

• No more than two total fonts in one piece 
• the fonts should complement each other 
• start with a title font then pick text font 
• avoid uppercase screaming is not friendly 
• choose the right font for the topic 
• to not over use fancy or complicated fonts 
• reference article: www.typography.com/email/2010-03/index.htm 

Visual Hierarchy:

• will create a focal point
• establish a order of elements 

What do i want my viewers to see first?

Second?...Third?...Fourth?...

The Grid:

• a way of organizing information on the page 
• using margins, guide lines and rows/columns 
• moderism-50s
• breaks things into chunks and make it easier to  read/view
• gird consist of alignment based relationship that distributes elements across the format 
• different grid structures for different designs