Podcast #1 Elements of Design

What does it take to create good graphic design?
An understanding of the elements and principles of graphic design

What is the difference between elements and principles?
Elements are the components of a piece that can be isolated and principles tell us how we should organize them on a screen.

 Name the six (6) elements of design.

1. Line
2. Shape or Form
3. Space
4. Texture
5. Value
6. Color

What can lines aid in, when alone or combined with other lines or shapes?      Readability, appearance, and message of the design

Which lines suggest a feeling of rest? Why do you think?                                    Horizontal lines, because they are constantly affected by gravity

Vertical lines communicate a feeling of what? Why do you think?
A feeling of loftiness, because in relation to gravity they are only affected in one way  

What lines suggest a feeling of movement? Why do you think?
Diagonal lines because they lean the eye

Soft, shallow curved lines suggest what? Why do you think?
Comfort, and relaxation, because they are soft on the eye and you don’t have to focus hard

These lines suggest confusion and turbulence? Why do you think?
Deep curved lines, because they lead the eye inward

What element defines a specific area of space?

Shape or form

What is the difference between two dimensional shapes and three dimensional shapes?    2D: Has width and height   3D: Has depth, width and height

Describe the difference between geometric shapes and organic shapes?
Geometric shapes are structured and often symmetrical
Organic shapes are found in nature or they can be manmade shapes  

What are abstract shapes?
Are stylized or simplified versions of natural shapes

Which basic shape projects an attitude of honesty or equality?
A square

What do triangles suggest?
Action or stability of pyramid shaped

Circles convey feelings of what?
Protection or infinity

Describe positive space and negative space?
Positive space refers to the objects and elements used in the design
Negative space refers to the space between the objects and elements

What is texture?
The actual surface of a design

Incorporating texture into a design can help do what?
It will help create a feeling of richness and depth

What is value?
It is the degree of black and white in a design

What is another name for value?
Tone

What can the element of color do when incorporated into a design?

It can convey moods, attract attention, and identify objects