Assignment 19: Research

**************************************************************************************
Business Card-Azul Salon and Spa:

This card is too busy, but i like the contrast of the dark brown and the Title 

The colors are very calming and the logo is simple and creative at the same time very  decorative 

Research colors:
browns and blues

i like the blue curarcao and the silver cloud 

**************************************************************************************


Letterhead: 


Colors: 
Pantone 276 U  

Pantone 2727 U

AND WHITE!!!

Examples:

I like the wave at the bottom and how similar it is to the business card 

I really like the city and while it isn't exactly the same as the BC it is unified by color and design

I like the color (or lack of ) and the flower design that is on the top and bottom

**************************************************************************************


Envelope:


THE SAME COLORS!!!!!!


Examples: 

I love the intense colors used and the whole envelope is just amazing!!

This envelope is similar to the business  card and i like the unity with the Q's i think it is cute 

I just like the corn 

**************************************************************************************

Stationary package

• The printed pieces that a company utilizes for communication purpose 
• In business very important to establish communications

Business Card- tells people how to find you, about you, the culture of the company
includes: logo company, name employee, name title, phone number, fax number, email address, company address, and web address

Design tips:

• 2x3.5
• horiz. vert. 
• accuracy
•  unity
• .25 to .125

Letter head-
a printed piece of paper used for memos, letters, and stuff

logo
company name
company address
phone number
fax number
web address

MUST BE 8.5 by 11!!!!! important
MUST BE VERTICAL!!!!! also important
MUST LEAVE ROOM FOR TYPE!!!!! still very important
spell check bro

Envelope-
the packaging that contains the letter/form when being mailed
(normal standerd #10)

Typical includes:
logo
company name
company address

MUST BE 9.5 by 4.125!!!!
HORIZONTAL OR VERTICAL!!!!!
MUST LEAVE ROOM FRO ADRESS AND STAMP!!!!
CHECK FOR ACCURACY!!!!!
CHECK FOR UNITY!!!!

IT IS VERY IMPORTANT TO HAVE CONSISTENCE THROUGH OUT ALL ASPECTS OF THE  VISUALS 

Assignment 18 Research

For this assignment we need to create word mark/logo design for:

• In focus Photography
• St. Henri Hotel 
• Mimi's Flower Shoppe

I like the design of the words, and how they create an image but still maintain a  the individual characters 

This logo has the letters spelled out and a tilted 'e' , i like how the normal letters make up the logo . it makes it simple 

This logo has a ver soft font and they have their symbol above the words it is a little more complex to look at be still likable

VISUAL HIERARCHY:
I want my letters to be seen first i do not know if i want certain colors to appear first, but then i want the company name seen together as a whole

Assignment 17

LOGOS!!!!!!

Dr. Gleam Dentistry 

    Visual Hierarchy

• the logo design 
• the title 
• extra information 

Ideas:

• toothpaste for title 
• brush with text



i like the title of the company with the toothpaste 

i like the color of the toothbrushes and how it goes in with the name of the company  

Logotype Notes

What is a Logotype?

• a graphic mark or emblem commonly used by commercial enterprises (a.k.a. LOGO)
• logographic languages like egyptian hieroglyphics, coats of arms, and water marks 
• this grew more artistic and was used for products to sell to the middle class
• by the 1950s logotype had completely modernized 

*****LESS IS MORE*****

• logo design is one of the most important and hardest areas to perfect  
• people do not stare and analyze logos 
• giving logos personality makes them stand out 

*****LESS**LESS**LESS*****

5 PRINCIPLES OF LOGO DESIGN 

• Simple- makes it easy and recognizable 
• Memorable- simple and appropriate 
• Timeless- needs to stand still through time 
• Versatile- should work with all formats ***vector
• Appropriate- how you show or position should be appropriate for its intended audience

4 COLOR PROCESS v SPOT COLOR

• 4 Color Process- CMYK reproduces all the colors of the spectrum when mixed
• Spot Color- a method of printing in which a color is printed with its own color **best used with only 1 to 3 colors**
• Pantone Matching System-the different colors that are available for spot color printing

*********CHOOSE COLOR WISELY**********

• Color is very important, can make the  audience feel different things 
• Interpretation of color may vary depending on culture 
• Colors follows trends (fashion, music, culture etc...)

Combination mark- graphics with both text and artwork 

the goal is to make them look like an adopted family!

Assignment 16

Time Line:

• Poker Theme
• Poker Cards
• Poker Chips

Examples:

I like the way the cards are layed out and the color theme

I like the stackign of the poker chips and the layout of the cards

Early Computers | 1930s - 1980s AD

What is an abacus?

Performed simple math calculations

In 1936, Zuse invented this type of computer?

The first freely programmable computer

Post a photo of the 1944 Mark Computer.

In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?

Used by the US Navy for gunnery and ballistic calculations

Post a photo of the UNIVAC Computer.

In 1951, Eckert and Mauchly designed the first commercial computer for whom?

For the Census bureau

What does UNIVAC stand for?

Universal Automatic Computer

In 1953, IBM enters the scene. What does IBM stand for?

International Business Machines

What is FORTRAN?

The first successful high level programming language...The IBM mathematical formula translating system

Post a photo of the first mouse.

In 1964, how did Engelbart change the way computers worked?

He made computers more user-friendly by inventing the computer mouse

What is the significance of ARPnet?

The first internet. It was developed to protect the flow of information between military installations by creating a network of geographically separated computers

In 1971, Intel introduced this? Post a photo of it.

The first single chip microprocessor, the Intel 4004:

In the same year, IBM introduced this? Post a photo of one.

The first "memory disk", commonly called the "floppy disk" because of its flexibilty:

In 1973, Metcalf and Xerox created this?

The first ethernet computer network

During the next several years, the first consumer computers were marketed. Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.

Altair^

Apple I^

Apple II^

TRS-80^

Commodore PET^

In 1981, Bill Gates and Microsoft introduced this package?

The MS-DOS computer operating system which was packages with the IBM PC

Post a photo of the Lisa computer.

In 1983, who introduced the Lisa computer?

Apple!

What is GUI?

Graphical User Interface

Post a photo of the computer mentioned below.

In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?

The Apple Macintosh computer

The commercial only ran one time. When?

January 22, 1984 on the Super Bowl

In response to the Apple GUI, Gates and Microsoft introduced this?

The Windows operating system

Two men are known for their development of the Apple I computer. Who are they?

Steve Jobs and some other guy.

When was the internet that we know, world wide web, developed and introduced?

No idea. 

Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"?

Little tricks and witty or cute things that Apple has included in some of their software?

Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.

What??

Where do you think computers will take us in the next 10 years?

To infinity and Beyond!!!!

Photography | 1839 - 1960s AD

Until the 1880s, how were news stories illustrated?

Printing presses published engravings or woodcuts

What is a camera obscura?

First camera, with an optical device that projects an image of its surroundings onto a screen

How did scholars and artists utilize the camera obscure?

Used for the safe observation of solar eclipses and the phases of the moon

From where did the photographic camera develop?

From the camera obscura in a more portable use

Who first used the term "photography"? Where was is derived from?

Sir John Hershel, derived from the Greek words light and writing

Who is credited with making the first successful photograph?

Joseph Niepce

Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?

Louis Daguerre invented the Daguerreotype process. Exposure time decreased and could be permanently exposed by immersing the paper in salt. The downside was that it was expensive and could not be duplicated

Who invented the Calotype process? What are the advantages and disadvantages of the process?

William Fox Talbot invented the Calotype process. It could be duplicated, became the basis of our modern photographic process

Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?

Fredrick Scott Archer invented the Wet Collodion process. Exposure time was reduced to two or three seconds, and the cost was significantly less. But the wet plates had to be developed immediately, making it difficult to carry around

Who invented the Dry Plate process? What are the advantages and disadvantages of the process?

Richard Maddox invented the Dry Plate process. Using gelatin rather than collodion, making it easier to develop, but still too hard for the public.

Who is George Eastman? What company did he establish?
He created Eastman Kodak Company, he made photography accessible by inventing roll film

In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?

Sped up the process of recording multiple images

What is Edwin Land best known for? What company did he establish?

Patenting polarized light filters and instant photography, establishing Polaroid

How long did the first Polaroid camera take to produce a photo?

60 seconds

What was Eadweard Muybridge known for?

Motion picture photography, he was an English photographer known for his work using multiple cameras to capture motion

What is the Zoopraxiscope?

Used to project a series of images in successive phases of motion

How did Muybridge settle the debate and photograph a horse in motion?

All four of a horse's legs come off the ground while galloping by placing a series of large cameras in a line, each being triggered by a thread as the horse passed by

In 1880s, the development of the motion picture camera allowed this?

Allowed for individual images to be captured and stored on a single film reel

What is a motion picture projector?

 Shined light through the film and that is magnified, showing the moving picture onto a screen

The Linotype Machine | 1886 AD

Who is credited with the invention of the typewriter?
Christopher Scholes

What is a "stenographer"?

Stenographers take notes on what people say

Why did Sholes send a prototype of his typewriter to Clephane?

He realized that stenographers would be among the first and most important users

After the typewriter began production, why did Clephane pursue another machine?

It still took too long to typeset and copy the words onto a typewriter from his notes

Who spent a year redesigning Clephane's typesetting machine?

Ottomar Mergenthaler

What is meant by "typesetting"?

Casting type from a metal matrix versus papier-mache

How does the Linotype Machine differ from the typewriter?

Allowed type to be set mechanically rather than by hand and produced a solid line of type by casting hot lead into a series of molds that corresponded to individual letters

How did this machine change the newspaper industry?

Made it easier for a small number of operators to set type for more pages on a daily basis

How did the keyboard of the Linotype Machine differ from keyboards that we use today?

90 characters, and no shift key, left to right.

What is a slug?

An assembled line of type cast as a single piece

Why is the Linotype Machine the greatest advanced in printing since movable type?

Allowed for fast typing and the ability to print things in larger amounts and faster.

The Gutenberg Press | 1450 AD

What is Johannes Gutenberg credited with?

He is credited with inventing the technology of printing with moveable type in 1450

How did the printing press work?

It was a hand press in which ink was rolled over the raised surface of movable hand-set block letters held within a wooden frame, the form was then pressed against a sheet of paper

What motivated Gutenberg to find a better way of creating books?

His love of reading motivated him

Why did Gutenberg experiment with metal type versus wood type?

Woodcuts were not durable; they split in the press after repeated use

What is moveable type?

The system of printing that uses movable components to reproduce the elements of a document

What is a matrix?

Hard metal that is hammered into a softer copper bar to create a mold

What ink did Gutenberg develop that he used specifically for the printing press?

An oil-based ink, which was better than water-based ink

What is paper made from? Where did paper originate?

A substrate made from wood pulp, created by Ts'ai Lun in 105 AD

What is a "substrate"?
A surface that is created out of another object

Who did Gutenberg seek to help with the invention of the press? Close to the end of the 5 years, what happened?

Gutenberg asked John Fust to invest. But Gutenberg could not repay the loan, after 5 years; Fust sued Gutenberg and the judge ruled in favor of Fust. Fust got the press, tools, and materials

What was the first book he printed?

A two-volume Bible for 300 Florins each, 1455

How did the Gutenberg Press impact communication?

Made it easier to read, current information could be shared locally and around the world, the cost of books decreased, demand grew, and the population became more literate. Led to the beginning of the Renaissance

Who introduced the printing press to England?

William Caxton introduced the printing press to England in 1476

What was the early form of newspapers?

1525 Trade Newsletters

When was the first news weekly published? What was it called?
In 1704, the first American news weekly, and The Boston Letter, began publication by John Campbell in Boston, MA

What kind of press was built in the US in the mid 1800s?

A complete iron press

By the late 1930s, presses had increased in efficiency and were capable of 2,500 to 3,500 impressions per hour. What is meant by "impression"?

Impression-how many blocks of type it could press onto paper

Which printing process is the Gutenberg press an example of? Briefly describe the process?

Relief printing; moveable type is placed into the press, ink is spread onto the type. Paper is placed on top, then the press applies the direct pressure to the paper

What is intaglio printing and how is ink transferred?

An area is etched into the plate surface to hold the ink. Ink is applied, and  then rubbed with a cloth to remove the excess. Damp paper is placed on top and then the press applies pressure to transfer the ink to the paper

What is porous printing and how is ink transferred?

Image carrier is attached to a screen; ink is forced through open mesh areas

What is lithography and how is ink transferred?

Planographic- based on the concept that oil and water do not mix. Printing from a flat surface, artwork is made on the plate with greasy ink or crayon, water is then applied

What variation of lithography is used by the commercial printing industry today?

Offset Lithography
 

How do printing presses used today compare to the Gutenberg Press?

Today's presses are electric and can produce things at a much faster. No more movable type plates are used, and it does not use pressure on top of the paper

Describe four-color process printing using CMYK?
A combination of layers of dots on paper in cyan, magenta, yellow, and black that, when combined, creates the effect of other colors