Assignment 19: Research

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Business Card-Azul Salon and Spa:

This card is too busy, but i like the contrast of the dark brown and the Title 

The colors are very calming and the logo is simple and creative at the same time very  decorative 

Research colors:
browns and blues

i like the blue curarcao and the silver cloud 

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Letterhead: 


Colors: 
Pantone 276 U  

Pantone 2727 U

AND WHITE!!!

Examples:

I like the wave at the bottom and how similar it is to the business card 

I really like the city and while it isn't exactly the same as the BC it is unified by color and design

I like the color (or lack of ) and the flower design that is on the top and bottom

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Envelope:


THE SAME COLORS!!!!!!


Examples: 

I love the intense colors used and the whole envelope is just amazing!!

This envelope is similar to the business  card and i like the unity with the Q's i think it is cute 

I just like the corn 

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Stationary package

• The printed pieces that a company utilizes for communication purpose 
• In business very important to establish communications

Business Card- tells people how to find you, about you, the culture of the company
includes: logo company, name employee, name title, phone number, fax number, email address, company address, and web address

Design tips:

• 2x3.5
• horiz. vert. 
• accuracy
•  unity
• .25 to .125

Letter head-
a printed piece of paper used for memos, letters, and stuff

logo
company name
company address
phone number
fax number
web address

MUST BE 8.5 by 11!!!!! important
MUST BE VERTICAL!!!!! also important
MUST LEAVE ROOM FOR TYPE!!!!! still very important
spell check bro

Envelope-
the packaging that contains the letter/form when being mailed
(normal standerd #10)

Typical includes:
logo
company name
company address

MUST BE 9.5 by 4.125!!!!
HORIZONTAL OR VERTICAL!!!!!
MUST LEAVE ROOM FRO ADRESS AND STAMP!!!!
CHECK FOR ACCURACY!!!!!
CHECK FOR UNITY!!!!

IT IS VERY IMPORTANT TO HAVE CONSISTENCE THROUGH OUT ALL ASPECTS OF THE  VISUALS 

Assignment 18 Research

For this assignment we need to create word mark/logo design for:

• In focus Photography
• St. Henri Hotel 
• Mimi's Flower Shoppe

I like the design of the words, and how they create an image but still maintain a  the individual characters 

This logo has the letters spelled out and a tilted 'e' , i like how the normal letters make up the logo . it makes it simple 

This logo has a ver soft font and they have their symbol above the words it is a little more complex to look at be still likable

VISUAL HIERARCHY:
I want my letters to be seen first i do not know if i want certain colors to appear first, but then i want the company name seen together as a whole

Assignment 17

LOGOS!!!!!!

Dr. Gleam Dentistry 

    Visual Hierarchy

• the logo design 
• the title 
• extra information 

Ideas:

• toothpaste for title 
• brush with text



i like the title of the company with the toothpaste 

i like the color of the toothbrushes and how it goes in with the name of the company  

Logotype Notes

What is a Logotype?

• a graphic mark or emblem commonly used by commercial enterprises (a.k.a. LOGO)
• logographic languages like egyptian hieroglyphics, coats of arms, and water marks 
• this grew more artistic and was used for products to sell to the middle class
• by the 1950s logotype had completely modernized 

*****LESS IS MORE*****

• logo design is one of the most important and hardest areas to perfect  
• people do not stare and analyze logos 
• giving logos personality makes them stand out 

*****LESS**LESS**LESS*****

5 PRINCIPLES OF LOGO DESIGN 

• Simple- makes it easy and recognizable 
• Memorable- simple and appropriate 
• Timeless- needs to stand still through time 
• Versatile- should work with all formats ***vector
• Appropriate- how you show or position should be appropriate for its intended audience

4 COLOR PROCESS v SPOT COLOR

• 4 Color Process- CMYK reproduces all the colors of the spectrum when mixed
• Spot Color- a method of printing in which a color is printed with its own color **best used with only 1 to 3 colors**
• Pantone Matching System-the different colors that are available for spot color printing

*********CHOOSE COLOR WISELY**********

• Color is very important, can make the  audience feel different things 
• Interpretation of color may vary depending on culture 
• Colors follows trends (fashion, music, culture etc...)

Combination mark- graphics with both text and artwork 

the goal is to make them look like an adopted family!